Course curriculum

  • 1

    Welcome to the course!

    • What to Expect in 2020-21 for TNECD Retail Academy - July 2020 Recording

    • 2020 TNECD Retail Academy Class

    • Derek Cassels Memorial Scholarship: Medina, TN

    • Welcome from Lacy Beasley, President of Retail Strategies

    • A Message from Nancy Williams, TN Main Street Program Director

    • Welcome to Retail Academy 301 from your Team Leader, Jenn Gregory

    • How to use this course

    • Before we begin...
  • 2

    Welcome & Opening

    • Welcome & Our Approach

    • History of America's Downtowns
  • 3

    Market Analysis

    • Market Analysis

    • Walkability Assessment

    • Commute Patterns

    • Customized Trade Area

    • Retail Focus Categories

    • Assignment: Retail Wish List
  • 4

    Policy & Administration

    • Policy & Administration

    • Zoning & Codes

    • Historic Preservation

    • Quiz - Historic Preservation
  • 5

    Design

    • Design

    • Streetscape Amenities

    • Facade & Exterior Aesthetic

    • Survey: Do you have a Facade Improvement Program in your community?

    • Art in Public Places
  • 6

    Tourism & Promotion

    • Tourism & Promotion

    • Wayfinding Signage

    • Special Events & Programming

    • Best Practices for Local Retailers
  • 7

    Case Study: Starkville, Mississippi

    • Case Study: Starkville, Mississippi

    • Video: Welcome to Our Table, Starkville, MS
  • 8

    Economic Vitality

    • Economic Vitality

    • Recruiting Retail Downtown

    • Backfilling Vacancies

    • Building Inventory
  • 9

    Closing

    • Closing
  • 10

    Next steps

    • More resources for you

    • Responding to COVID-19

    • Before you go...
  • 11

    End of Course Survey

    • Retail Academy 301 Survey