Course curriculum

  • 1

    Welcome to the Course LIVE Session

    • NLCU - Retail as a Catalyst for Economic Development kick-off LIVE

    • NLCU - Retail as a Catalyst for Economic Development kick-off RECORDED

  • 2

    Introduction

    • Welcome Message from Lacy Beasley, President of Retail Strategies

  • 3

    Why Retail is Important

    • Why focus on retail recruitment/development now?

    • Why Retail should be part of an Economic Development Strategy: Jeff Finkle, CEO of International Economic Development Council

    • HOMEWORK ASSIGNMENT - COMPLETE BEFORE DEI STRATEGY

  • 4

    Diversity Equity Inclusion- Integrate DEI into your Strategy

    • Five steps to integrate DEI

    • Resource: DEI Best in Practice ICSC

    • HOMEWORK ASSIGNMENT - COMPLETE BEFORE FIVE BENEFITS OF RETAIL DEVELOPMENT

  • 5

    Five Benefits of Retail Development

    • Introducing Cindy Stewart

    • Five Benefits

    • Five Benefits of Retail Development

    • HOMEWORK ASSIGNMENT - COMPLETE BEFORE FIVE STEPS TO ORGANIZE FOR RETAIL RECRUITMENT

  • 6

    Five Steps to Organize for Retail Recruitment

    • Organizing for Success: David Downey, CEO International Downtown Association

    • Introducing Jenn Gregory

    • Five Steps to Organize

    • Five Steps to Organize for Retail Recruitment

    • HOMEWORK ASSIGNMENT - COMPLETE BEFORE FIVE KEYS FOR SUCCESSFUL RETAIL RECRUITMENT

    • Retail Real Estate Property Inventory Template

  • 7

    Five Keys for Successful Retail Recruitment

    • Keys for Successful Retail Recruitment: Larisa Ortiz, Managing Director + Non-Profit Solutions, Streetsense

    • Introducing Scott VonCannon

    • The 5 Keys for Successful Retail Recruitment

    • Five Keys for Succes

    • HOMEWORK ASSIGNMENT - COMPLETE BEFORE FIVE TOOLBOX ESSENTIALS

    • Retail Recruitment Marketing Guide Template

  • 8

    Five Toolbox Essentials

    • Preparing Toolbox and Planning for Incentives: Toby Rittner, Executive Director, Council for Development Finance Agencies

    • Introducing Madeline Farr

    • The Five Toolbox Essentials

    • Five Toolbox Essentials

    • HOMEWORK ASSIGNMENT - COMPLETE BEFORE FIVE ELEMENTS FOR SUCCESSFUL IMPLEMENTATION

  • 9

    Five Elements for Successful Implementation

    • Small Town Uniqueness: Clarence Anthony, CEO & Executive Director, National League of Cities

    • Introducing Clay Craft

    • Five Elements to Implement Plan

    • Five Elements For Successful Implementation

  • 10

    Next Steps

    • Utilizing the Information

    • Free Resources

  • 11

    Optional Survey

    • Survey

  • 12

    Course Closeout LIVE Session

    • Course Closeout LIVE Session