Course curriculum

  • 1

    Welcome to Retail Academy 101

    • Welcome to Retail Academy!

    • How to use this course

    • Before we begin...

  • 2

    Today's Trends Impacting Retail Recruitment

    • Are you looking to recruit new retail?

      FREE PREVIEW
    • Retail = Economic Development

    • What percentage of job in your state are supported by Retail?

    • Download and Review Average Annual Sales & Sales Tax for 100 Retailers

    • Resource: NRF Economic Impact Report

    • Changing Consumers

    • Retail E-Volution Predictions for 2025

    • Resources: NRF Consumer View January 2020

    • Quiz: Changing Consumers

    • Covid-19 Retail Trends Update

    • Quick Service Restaurants Continuing Expansion

    • Download and Review "Halo Effect II ICSC Report"

    • Quiz: Retail Trends

    • Ranked: The 50 Most Popular Fast Food Chains in America

  • 3

    Demographics

    • Custom Demographics

    • Demographic Overview

    • Mobile Data Study and Custom Trade Area

    • Tapestry Question

    • Tapestry Segmentation

    • Retail Gap Analysis

    • Peer Analysis and Retail Prospects

    • Homework: Your Local Story Beyond the Demographics

  • 4

    Players, Process & Pitch

    • Retail Timeline

    • Pitch to a Retailer

    • Pitch to Retailer: Video

    • Pitch to Retailer: Emails & Calls

    • Pitch to a Tenant Representation Broker

    • Pitch to a Tenant Rep Broker: Video

    • Pitch to a Tenant Rep Broker: Emails & Calls

    • Pitch to a Developer

    • Pitch to a Developer: Video

    • Pitch to a Developer: Emails & Calls

    • Pitch to a Franchisor

    • What is a Franchise?

    • Franchising Matchmaker - FranNet, Consultant Jerry Bird

    • Homework: Find Your Local Retail Real Estate Influencers

  • 5

    Real Estate 101 & Recruitment Tools

    • Real Estate 101: Defining a Shopping Center

    • Recruitment Tools

    • Finding Contacts Online Resources

    • Finding Contacts Using Retail Lease Trac [separate investment required for software]

    • Real Estate Tip Sheet for Community Leaders

    • Bonus Webinar: Don't Say No For the Prospect with Beth Azor

    • Retail Academy Blue Book

    • Shopping Center Definitions - ICSC

    • Mall Numbers & Articles

    • Highest & Best Use

  • 6

    Restaurant Strategies for Economic Development by PROOF Incubator

    • How to Develop and Support a Better Food and Beverage Ecosystem to Drive Your Strategic Economic Goals

    • Attention on Trends and How To Be a Resource

  • 7

    ICSC - Innovating Commerce Serving Communities

    • Message from Tom McGee, President & CEO of ICSC

    • Connect: ICSC

    • ICSC Deal Making Guide

    • Becoming a Member of ICSC

  • 8

    Downtown Strategies

    • 8 Steps to Recruiting Retail & Restaurants to your Downtown

  • 9

    Advance: Conclusions

    • Conclusions

  • 10

    End of Course Survey

    • Retail Academy 101 Survey