Course curriculum

  • 1

    Welcome to Retail Academy 101

    • What to Expect in 2020-21 for TNECD Retail Academy - July 2020 Recording

    • 2020 TNECD Retail Academy Class

    • Derek Cassels Memorial Scholarship: Medina, TN

    • Welcome from Lacy Beasley, President of Retail Strategies

    • Introducing Matt Petro

    • How to use this course

    • Before we begin...
  • 2

    Today's Trends Impacting Retail Recruitment

    • Are you looking to recruit new retail?

    • Retail = Economic Development

    • What percentage of job in TN are supported by Retail?

    • Download and Review Average Annual Sales & Sales Tax for 100 Retailers

    • Resource: NRF Economic Impact Report

    • Quiz: Economic Impact

    • Changing Consumers

    • Retail E-Volution Predictions for 2025

    • Resources: NRF Consumer View January 2020

    • Quiz: Changing Consumers

    • Covid-19 Retail Trends & Update

    • U.S. Retail Sales Rose 7.5% in June as Stores Reopened

    • Quick Service Restaurants Continuing Expansion in Tennessee

    • Download and Review "Halo Effect II ICSC Report"

    • Quiz: Retail Trends

  • 3

    Demographics: Optional Section

    • Custom Demographics

    • Demographic Overview

    • Mobile Data Study and Custom Trade Area

    • Tapestry Question

    • Tapestry Segmentation

    • Retail Gap Analysis

    • Peer Analysis and Retail Prospects

    • Homework: Your Local Story Beyond the Demographics

  • 4

    Players, Process & Pitch

    • Retail Timeline

    • Pitch to a Retailer

    • Pitch to Retailer: Video

    • Pitch to Retailer: Emails & Calls

    • Pitch to a Tenant Representation Broker

    • Pitch to a Tenant Rep Broker: Video

    • Pitch to a Tenant Rep Broker: Emails & Calls

    • Pitch to a Developer

    • Pitch to a Developer: Video

    • Pitch to a Developer: Emails & Calls

    • Pitch to a Franchisor

    • What is a Franchise?

    • Homework: Find Your Local Retail Real Estate Influencers

  • 5

    Recruitment Tools

    • Recruitment Tools

    • Finding Contacts Online Resources

    • Finding Contacts Using Retail Lease Trac [separate investment required for software]

    • Bonus Webinar: Don't Say No For the Prospect with Beth Azor

    • Retail Academy Blue Book
  • 6

    ICSC

    • Message from Tom McGee, President & CEO of ICSC

    • Connect: ICSC

    • ICSC Deal Making Guide

    • Becoming a Member of ICSC
  • 7

    Advance: Conclusions

    • Conclusions
  • 8

    End of Course Survey

    • Retail Academy 101 Survey